Mandy TSANG, Kat LUK

“Designers do not interact for the purpose of making money, but new initiatives may pop up over a chit-chat.”

The gameplay of a game product is usually designed before the stage of visual design. However, this cannot apply to the production process of Divergence: A Design Thinking Game Kit, whose game design and visual design process are carried out simultaneously.

The Motion Design Director of eMotionLAB, Kat, is responsible for the visual part. She recalled that sometimes she needed to start designing without knowing the game content. Despite the increased difficulty, the experience was eye-opening. For instance, she found out that the style of a character can influence the whole gameplay. Obviously, cross-field communication stimulates the growth of designers, “Discussing design works or sharing technical matters will make us learn and grow,” said Kat.

Cohesion and Strength

Mandy Tsang, the founder of eMotionLAB, described that what the design industry in Hong Kong needs is “glue”, which refers to a designer platform for constant gathering, “Designers do not interact for the purpose of making money, but new initiatives may pop up over a chit-chat,” said Mandy. She believes that there are a lot of design talents in Hong Kong. Bringing them together will strengthen the industry and the public will understand more about the value of design.

Mandy TSANG, Kat LUK (from left)

Founder & Creative Director, Motion Design Director, eMotionLAB Limited

Mandy Tsang is the Founder and Creative Director of eMotionLAB. She started as a graphic designer and pursued further studies in animation and multimedia at RMIT University in Melbourne, Australia. Upon completing her studies, she returned to Hong Kong and worked in various TV stations on station branding and promotional video designs. Seeing the immense power of motion design in the era of big data, in 2012, Mandy founded eMotionLAB, an innovative motion design studio with a mission to promote motion design and its unlimited possibilities.

In a few years, eMotionLAB has been rapidly growing and won various international and local professional design awards, including Red Dot Award in Germany, Best of Golden Pin Design Award in Taiwan, Successful Design Award in China and DFA Award in Hong Kong. With years of experience in design and creative industry, Mandy has been playing multiple roles in various organizations and contributing to the industry.

Kat Luk is the General Manager and Motion Design Director of eMotionLAB. She believes that motion designers orchestrate clients’ messages into compelling stories that touch audiences. The craft of creating motion captivates not only audiences, but also its craftsmen. A past lecturer at the Hong Kong Polytechnic University, Kat is committed to the profession of motion design and works with her team at eMotionLAB to continuously look for the best solutions to create works that tell a more effective and compelling story.