HONG KONG SMART DESIGN AWARDS Registration Guidelines

SDA 2021
 
 

Entry Qualifications

Corporate Group:
  • Company with Hong Kong Business Registration
  • Original design created by either in-house or outsource designers
  • Product entries must be completed products and not parts thereof
※ All entries/products should be an original design and launched in the market for not more than two years from date of application deadline (launched since 19 February 2019)
 
Conceptual Group:
  • Entrants may be students, designers, or companies, and may enter individually or as a group.
  • Entrants must be Hong Kong citizen with HKID card.
  • Submit 2D sketching / 3D rendering (JPG) or Prototype.
※All entries must be original design created by individual or group
※Same product/design cannot be enrolled to both individual Division and Corporate Group at the same time
※ Each single design/product can only enter ONE product group, multiple submission will be withdrawn from consideration
 
 

Call for Entries Period

Early bird registration:
  • 13 November 2020 (Fri) to 22 January 2021 (Fri) , 23:59
    ※ Complete the online registration and submit the registration fee within the early bird period for the early bird discount.
 
General registration:
  • January 22 (Fri) to February 19 (Fri), 2021, 17:00
 
 

Registration Fee

Corporate Group:
  • Early bird price: HKD$600 per product group
  • General price: HKD$1,200 per product group
 
Conceptual Group:
  • General price: HKD$300 per group
  • No entry fee for students ( ACADEMIC YEAR 2020 / 2021)
 
※ Maximum of 3 entires for each product group will remain unchanged
※ Failure to pay registration fee before the deadline will result in disqualification.
 
 

Registration Procedure

Please visit the official Hong Kong Smart Design Awards website ( http://www.sdawards.org.hk/member/login ) for online registration and payment.
※ Revisions can be made to entries at any time prior to the deadline.
※ Please note that no entry details modification after the registration fee payment is completed.
 
 

Key Dates & Judging

Preliminary Selection:
  • 22 February to Early- March 2021, online selection.
 
Final Selection:
  • Early - March 2021 (exact date and venue to be confirmed).
 
Award Ceremony:
  • April 2021 (to be confirmed).
 
※This schedule may be subject to change. Please see the official website for the latest updates.
 
 

Awards Categories & groups

Corporate Group:
 
Toys & Games Category
  • TBM - Baby & Mother Care
  • TET - Electronic & Technical Toys
  • TEV - E-sport & Video Games [New]
  • TIP - Infant & Pre-school Toys
  • TTG - Traditional Toys & Games
 
Gifts Category
  • GCP - Corporate Promotional Gifts
  • GLT - Leisure & Travel
  • GOF - Occasional & Festival
  • GOS - Office Supplies & Stationery [New]
  • GPG - Personal Accessories
 
Home & Houseware Category
  • HDP - Dining & Party
  • HHP - Home Décor & Plant Care [New]
  • HKI - Kitchen
  • HSL - Smart Living [New]
  • HWP - Wellness & Personal Care
 
Conceptual Group [ Creative Individual ]:
  • The product theme is [Gifts], [Home & Houseware] and [Toys & Games]
 
 

Selection Procedure

Preliminary Selection:
  • Entries are selected to pass into the Final Selection by an expert, regional jury, based on the information presented in the online registration.
 
Final Selection:
  • Through the official selection process, a short list of finalists will be selected, and a list of Final Selection winners will be announced during the award ceremony. Final Selection winning entries will receive a certificate, enjoy the winner' benefits.


  • After the announcement of HK Smart Design Award winners, a presentation event called "Favourite Smart Design Award Designers' Presentation" is held by Gold Awards (Corporate Group only ) recipients. Designers engaged in designs winning favourite Smart Design Award give their presentations about their thoughts, stories and insight.
 
※ Awarded products will not be returned to entrants after submission. The award organizer may use them for exhibition and promotional purposes.
 
 

Selection Criteria

Gifts and Home & Houseware:
Marketability
  • Showing strong sales potential.
  • Developing new market and/or new target group.
  • Illustrating strong project management skills.
  • Price and quality competitiveness.
  • User experience - perceptions of the product on utility, ease of use and efficiency during or after interaction with the product.
 
Function
  • Solving user pain point and increasing user-friendliness.
  • Fulfilling all requirements of handling, usability, safety, and maintenance.
  • Visualization of intended use.
 
Innovativeness
  • Showing design originality and product differentiation.
  • Special features/product material/technology that enhances the desirability, and often the appraisal value.
  • Unique message and design value of the product that enhance user satisfaction and benefit.
  • Generating Intellectual Property value (utility, design patent).
 
Aesthetics
  • Choice of materials, texture, finishing.
  • Form and shape, graphics, colors, surprise element.
  • Point-of-sales and packaging.
 
Toys & Games:
Marketability
  • Showing strong sales potential.
  • Developing new market and/or new target group.
  • Illustrating strong project management skills.
  • Price and quality competitiveness.
  • Packaging Point-of-sales and packaging.
 
Play Value & Education Value
  • Fun and engaging element.
  • Encourage users’ involvement.
  • Learning through play to develop a particular skill or subject.
  • User experience - perceptions of the product on utility, ease of use and efficiency during or after interaction with the product.
 
Innovativeness
  • Showing design originality and product differentiation.
  • Special features/product material/technology that enhances the desirability, and often the appraisal value.
  • Unique message and design value of the product that enhance user satisfaction and benefit.
  • Generating Intellectual Property value (utility, design patent).
 
Aesthetics
  • Choice of materials, texture, finishing.
  • Form and shape, graphics, colors, surprise element.
 
 
 

Payment Methods and Invoicing

Payment Methods:
  • Credit card: Please use credit cards to pay the registration fee online. Accepted credit cards: VISA, MasterCard, JCB
  • Bank *: Direct Deposit via bank
  • DBS ATM only * : For Bank card & Debit card holder transfer payment through DBS ATM.
  • Mail Cheque : Please write down your Company/Contact Name, ID Code & contact number at back of the cheque for identification.
 
  • ※ Participant bear any charges in relation to inward remittance.
  • ※ Please upload your bank-in slip after LOGIN.
 
Invoicing:
  • Complete the form within the online registration system.
  • The Hong Kong Smart Design Awards will issue an electronic invoice to the company applying to the competition according to the information submitted on the online registration system.
 
 

Important Notes

  • Each single design/product can only enter ONE product group, multiple submission will be withdrawn from consideration.
  • For Corporate Group, each company can submit 3 designs/products in each product group, i.e. maximum number of submitted entries is 45 (3 products x 15 product groups).
  • If ownership of an entry does not belong to a single entity, the applying company is required to acquire authorization from all relevant entities and to ensure the accuracy of the information presented. If any discrepancy in said information is found, the applying entity shall bear full responsibility and waive all qualifications, and the organizer reserves the right to cancel the entry and/or any prizes awarded to the applying entity.
  • If the required fees (g. registration fee) are not received in full by the organizer, the organizer reserves the right to cancel the entry and/or any prizes awarded to the applicant.
  • The HK Smart Design Awards reserves the right to use or modify entry information, descriptions, photographs, and videos provided by the applicant during registration for promotional purposes.
  • All design entry, company, and designer names displayed on the award certificate and trophy shall be based on the information logged into the registration system by the entrant, and may not be changed. If a change is requested after the registration deadline, the entrant shall pay for any costs incurred in reproducing the certificate or trophy.
  • Applicants participating in the secondary selection and final selection process will be solely responsible for any costs incurred in the transportation of their design entry (including import and export duties, insurance premiums, food inspections fees, etc.) and any required documentation. The organizer will not provide advance payment for deliveries (including import and export duties, insurance premiums, and food inspection fees, etc.).
  • Entrants are liable for any damages to their entries and should pack carefully for transport and arrange for insurance coverage.
  • "The organizer or the executive organizer reserves the right to amend any or all parts of this document at any time.