Categories & Product groups

There are 14 product groups for you to choose from when entering products in the competition. These cover the entire product range.


 

Corporate Group

Toys & Games Category

Infant & Pre-school Toys
Traditional Toys & Games
Electronic & Technical Toys
STEM/STEAM Toys ( Educational ) [New]

Gifts Category

Corporate Promotional Gifts
Leisure & Travel
Occasional & Festival
Office Supplies & Stationery
Personal Accessories

Gifts Category

Dining & Party
Home Décor & Plant Care
Kitchen
Smart Living
Wellness & Personal Care

Conceptual Group

The product theme is [Gifts], [Home & Houseware] and [Toys & Games]


Selection Criteria

Gifts and Home & Houseware

Marketability

  • Showing strong sales potential.
  • Developing new market and/or new target group.
  • Illustrating strong project management skills.
  • Price and quality competitiveness.
  • User experience - perceptions of the product on utility, ease of use and efficiency during or after interaction with the product.

Function

  • Solving user pain point and increasing user-friendliness.
  • Fulfilling all requirements of handling, usability, safety, and maintenance.
  • Visualization of intended use.

Innovativeness

  • Showing design originality and product differentiation.
  • Special features/product material/technology that enhances the desirability, and often the appraisal value.
  • Unique message and design value of the product that enhance user satisfaction and benefit.
  • Generating Intellectual Property value (utility, design patent).

Aesthetics

  • Choice of materials, texture, finishing.
  • Form and shape, graphics, colors, surprise element.
  • Point-of-sales and packaging.



Toys & Games

Marketability

  • Showing strong sales potential.
  • Developing new market and/or new target group.
  • Illustrating strong project management skills.
  • Price and quality competitiveness.
  • Packaging Point-of-sales and packaging.

Play Value & Education Value

  • Fun and engaging element.
  • Encourage users’ involvement.
  • Learning through play to develop a particular skill or subject.
  • User experience - perceptions of the product on utility, ease of use and efficiency during or after interaction with the product.

Innovativeness

  • Showing design originality.
  • Special features/product material/technology that enhances the desirability, and often the appraisal value.
  • Unique message and design value of the product that enhance user satisfaction and benefit.
  • Generating intellectual property value (utility, design patent).

Aesthetics

  • Choice of materials, texture, finishing.
  • Form and shape, graphics, colors, surprise element.