Ms. Mavis Lo
M Plus Museum Limited
Head, Museum Retail
Mavis is a museum retail and brand leader whose work spans merchandise design, product development, retail experience, and marketing. She is currently Head of Retail at Hong Kong’s M+ Museum. She approaches museum retail as an extension of curatorial practice and design thinking—translating exhibitions and cultural narratives into highly crafted, collectible product ranges and in-store experience journeys that deepen audience connection and drive sustainable revenue growth across both physical and digital channels.
With extensive experience in IP, brand collaborations, and marketing-led design, she leads end-to-end merchandise development from concept to launch, covering creative direction; category and assortment strategy; materials and craftsmanship; packaging design; and production and mass-manufacturing oversight—while safeguarding IP integrity and honoring artists’ intent and the context of their work. Her collaborations span international brands and cultural IPs including Adidas, Rimowa, Fred Perry, Dr. Martens, Disney, Sanrio, LINE FRIENDS, and Jean-Michel Basquiat.
Grounded in curatorial narratives, she has contributed to exhibition-related merchandise programs drawing inspiration from I. M. Pei’s architectural legacy, Pablo Picasso, and Zao Wou-Ki.
She has also pioneered a landmark initiative that brought original Hong Kong fashion to London Fashion Week for the first time, translating cultural content into tangible commercial outcomes through capsule concepts and retail experiences. In talent development and industry–academia exchange, she supports emerging designers through partnerships with Tsinghua University and Central Saint Martins, and serves as a design competition juror.
