James Ung: What is your Brand’s DNA?

 
Trends are ever-changing, with numerous designs popping up every year. Designers seem under pressure to keep rolling out new products, but is it a must? James Ung, the founder of BrandCharger, is on the opposite side, “A product can have a long life-cycle. Make sure you focus on design rather than change-making and build a strong brand identity.” said James.

How a Hot Item is Born
The award-winning Phantom, Smart Anti-theft Backpack is the best example. In its fourth year after the launch, it continues to be one of the most popular items as it meets the user's needs, “When do you use a backpack? Working, traveling, and working out." Imagine, your multi-function backpack is securely attached to a fixed object with Phantom’s integrated lug lock. You don’t need to worry about thieves while leaving your bag unattended in a distant country or sweating in a fitness room. No wonder it has remained the darling of the market.
 

 

Different Usage, Same Style
Founded 11 years ago, BrandCharger has become the leading supplier in tech related products for the Corporate Gift Industry. It has not only served well-known enterprises around the world, but also established its unique style, or we can say the DNA: practical products that improve the daily lives of the users, with simplistic design and high quality materials.

DNA is especially important in the time of changes like today. When people’s lifestyle changed during Covid, James felt there is a need for a different type of products. They simply went back to the drawing table and created a whole new work-from-home product series: “The usage is different from our previous products , yet the same practicality and design simplicity. People recognize it's our product.". In the face of rapid changes, James has blazed a new path for BrandCharger by staying true to the DNA.
 

 

James Ung
Founder & Chief Visionary, Brandcharger
 
With a Business Administration background, James is not the typical designer. Design and creativity has always run in his veins, which has contributed to 31 award-winning projects in the last 10 years. Since 2011, he has been with Brandcharger in Hong Kong, where he was responsible for design and development of a wide range of promotional products for global brands including Cerruti 1881, Samsung, H. Moser & Cie, Deloitte, Google, AXA, Tiktok, Hyatt, Audi, PCCW, Siemens and many more.

 

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