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Marketability

 

  • Showing strong sales potential.
  • Developing new market and/or new target group.
  • Illustrating strong project management skills.
  • Price and quality competitiveness.
  • User experience - perceptions of the product on utility, ease of use and efficiency during or after interaction with the product.

Function

 

  • Solving user pain point and increasing user-friendliness.
  • Fulfilling all requirements of handling, usability, safety, and maintenance.
  • Visualization of intended use.




 

Innovativeness

 

  • Showing design originality and product differentiation.
  • Special features/product material/technology that enhances the desirability, and often the appraisal value.
  • Unique message and design value of the product that enhance user satisfaction and benefit.
  • Generating Intellectual Property value (utility, design patent).

Aesthetics

 

  • Choice of materials, texture, finishing.
  • Form and shape, graphics, colors, surprise element.
  • Point-of-sales and packaging.




Hong Kong Smart Design Award 2024

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Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.