Hong Kong Smart Design Awards > Judging > Judging Criteria > Toys & Baby

Toys & Baby

Gifts and Home & Houseware| Toys & Baby




  • Showing strong sales potential.
  • Developing new market and/or new target group.
  • Illustrating strong project management skills.
  • Price and quality competitiveness.
  • Packaging Point-of-sales and packaging.


Play Value & Education Value


  • Fun and engaging element.
  • Encourage users’ involvement.
  • Learning through play to develop a particular skill or subject. 
  • User experience - perceptions of the product on utility, ease of use and efficiency during or after interaction with the product.




  • Showing design originality.
  • Special features/product material/technology that enhances the desirability, and often the appraisal value.
  • Unique message and design value of the product that enhance user satisfaction and benefit.
  • Generating intellectual property value (utility, design patent).




  • Choice of materials, texture, finishing.
  • Form and shape, graphics, colors, surprise element.