Ambiente Frankfurt Fair 2020 – Awarded Products Showcase, Cocktail Reception and Guided Tour
With the market’s greatest support, the Hong Kong Smart Design Awards (HKSDA) has promoted local export and design industries to the world, with the goals to recognise and broadcast creativity and smart design in Hong Kong. It has successfully established the reputation of “Product Design, Hong Kong” at Ambiente, one of the prominent international fairs for consumer goods, since 2014. The fair is a notable event for global buyers and practitioners from the design industry around the world. HKSDA is proud to be the only Asian design awards being offered to exhibit in the Ambiente.
Awarded products were covered various categories ranging from baby and mother care, corporate promotional gifts to leisure and travel. Aside from the awarded products showcase at Ambiente 2020, the HKSDA cocktail reception and guided tour was also held on-site with more than 30 global VIPs, buyers and industry players attended. This spectacular turnout on the first evening of the fair put the participating Hong Kong designers on high spirits and helped them foster new friendships and networks with global business partners.